ACEP “ER/DR” T-Shirt

During the process of designing the "Dare Not Tread" shirt for ACEP we created this design, which was rejected as "brilliant, but not what we're looking for." Later, however, the design was revisited and bought as a design for a promotional item at ACEP's annual convention.

The shirt was extremely successful as a premium. Over 2000 shirts were given away during the convention, receiving praise from members, board members, and the producers of the poplar television show, ER. In the week following the convention ACEP was contacted by the producers of ER asking for permission to use the shirt on the show.