Alliance Business Insurance

ohTwentyone was recently asked to develop a logo and business card for a new company called Alliance Business Insurance. Although the name of the company is a reference to an area of the DFW Metroplex called "The Alliance Corridor" we decided that a more apt meaning of Alliance for an insurance broker would be the relationship between them and their clients, or the assemblage of various parts to form a cohesive unit.

The final logo ended up being an assembly of triangular forms to create, what the client describes as, as tent. We used Bauer Bodoni because it has the ability to be both modern in the historical sense and in the contemporary sense simultaneously, which gives the mark the look of a "contemporized" version of a traditional financial logo. We also used Bank Gothic, almost purely for its legibility at small sizes...although it is also a really great face to set things on top of. Its squareness makes it feel very stable.