What is 021?

ohTwentyone is a full-service agency and design studio dedicated to providing communication solutions for our clients. We don't just design pretty ad campaigns. We focus on our client's business needs and find innovative ways to achieve their desired results.

What Does 021 Mean?

ohTwentyone, literally, means Orange. Orange is our favorite color...here's why:

You may or may not know this, but designers don't often call colors by their names. It's too imprecise. What, exactly is the difference between Cerulean and Azure? Could you tell me how to mix that ink? Designers describe colors with numbers most often. The most common color system in use today is the Pantone Matching System (PMS). In PMS there are a few colors that do have real names in addition to their number, like Red (032) or Blue (072). The color named Orange is also numbered 021.

So, then the bigger question is, "What's so great about Orange that you'd name your business after it?" Orange represents the spirit that we want to empart to our business and our work. Orange represents enthusiasm, creativity, success and stimulation. It also increases oxygen supply to the brain, stimulating mental activity.

Design should be about stimulation, creativity and, like increasing the oxygen supply to the brain, make you a little giddy.

What's the Big Idea?

The big idea is simple. Make engaging, wonderful, clever, beautiful, functional, irreverant, effective, astounding…things. Logos, Web Sites, Posters, Brochures, Direct Mail, Booklets, whatever. Make them awesome.

Testimonial

"For the record, the ER/DR shirt is a great big giant hit! Everyone was clamoring for the shirt at [our annual convention]. We’re thinking about using it for an incentive for our graduating residents. Now that it’s been such a huge success, with even our board members wanting to get their hands on one, I’m more than pleased that we stuck to our guns for this excellent design. Thank you for all your hard work and dedication."

-Kris Williams; ACEP